SONIC® Wacky Pack® - Mattel Toys

SONIC® offers a variety of toys in their kids' meal sets, known as a 'Wacky Pack.' Every other month, a new collection of toys is introduced. To promote these toys, they air a 15-second animation on their drive-in screens. For this collaboration with Mattel Toys, they were able to provide a wide variety of toys. It was challenging to try and figure out how to present all of the toy options, but we went with a “magical toy box” route. I created the first part of the storyboards and fully animated the first 10 seconds of the video.

Created during internship at Creative Consumer Concepts (C3).

CD: Doug Kubert

Storyboard

Services

Storyborads Illustration Motion design Animation